These survey results are related to the Lolita Fashion & Finances survey post. To find out more information about this survey, future surveys, and about this process, please check out the
Research & Surveys page.
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If you would like a PDF that you can print out of these results,
please e-mail me and I will get them out to you. The PDF version includes visual graphs of each question. Warning - the large answer questions do not look great with the graphs I have! I would suggest putting the plain text data into your own graphing software to generate the graphs for the questions with 10 or more answers.
This survey ran from April 12th, 2013 until April 19th, 2013. There were 373 responses in total, spanning over the following countries:
The demographics went by the following majority:
18 to 21 year old females living in
North America that primarily identify with the
Classic Lolita style. They have been interested in Lolita fashion for
3 to 5 years, and have been actively participating for
3 to 5 years.Below shows the exact percentages for each demographic question.
Gender Identification:
- Male - 0.6%
- Female - 97.8%
- Other - 1.6%
Age:
- 13 years old or younger - 0.3%
- 14 - 17 years old - 15.1%
- 18 - 21 years old - 36.9%
- 22 - 25 years old - 29.3%
- 26 - 30 years old - 12.6%
- 31 years old or older - 5.7%
Time interested in Lolita fashion:
- I have never been interested in Lolita fashion - 0%
- Less than 6 months - 1.6%
- 7 months to 1 year - 3.8%
- 1 - 2 years - 12.0%
- 3 - 5 years - 46.1%
- 6 - 8 years - 22.1%
- 9 - 10 years - 7.9%
- More than 10 years - 6.3%
Time actively participated in wearing Lolita fashion:
- I have never particpated in Lolita fashion - 3.8%
- Less than 6 months - 10.4%
- 7 months to 1 year - 12.0%
- 1 - 2 years - 28.4%
- 3 - 5 years - 33.1%
- 6 - 8 years - 8.8%
- 9 - 10 years - 2.2%
- More than 10 years - 1.3%
Lolita fashion styles that survey responders identify with:
- I have never been a Lolita - 0.7%
- Gothic - 15.6%
- Sweet - 19.3%
- Classic - 24.5%
- Hime - 2.9%
- Shiro - 2.2%
- Kuro - 6.4%
- Country - 4.8%
- Sailor - 3.8%
- Guro - 0.6%
- Punk - 2.9%
- Ero - 1.0%
- Pirate - 2.9%
- Steampunk - 2.0%
- Fairy - 1.3%
- Deco - 1.8%
- Kodona/Ouji/Boystyle - 2.1%
- Aristocrat/Elegant Gothic Aristocrat - 3.3%
- None of the Above / Something Else - 2.2%
Continent of primary residence:
- Africa - 0%
- Asia - 3.1%
- Europe - 32.9%
- North America - 57.1%
- Oceania - 6.0%
- South America - 0.9%
The following are the results from each section of the survey:
- $0 - $5,000137 (46.9%)
- $5,001 - $20,00076 (26.0%)
- $20,001 - $40,00032 (11.0%)
- $40,001 - $60,00016 (5.5%)
- $60,001 - $80,0008 (2.7%)
- $80,001 - $100,0001 (0.3%)
- $100,001 - $150,0002 (0.7%)
- $150,001 - $200,0000 (0.0%)
- More than $200,0001 (0.3%)
- I do not want to disclose this information.19 (6.5%)
- $0 - $5,00012 (4.1%)
- $5,001 - $20,00041 (14.0%)
- $20,001 - $40,00044 (15.1%)
- $40,001 - $60,00033 (11.3%)
- $60,001 - $80,00032 (11.0%)
- $80,001 - $100,00015 (5.1%)
- $100,001 - $150,00020 (6.8%)
- $150,001 - $200,00012 (4.1%)
- More than $200,00018 (6.2%)
- I do not want to disclose this information.65 (22.3%)
- $016 (5.5%)
- $1 - $10071 (24.3%)
- $101 - $500120 (41.1%)
- $501 - $1,00040 (13.7%)
- $1,001 - $5,00028 (9.6%)
- $5,001 - $10,0005 (1.7%)
- More than $10,0003 (1.0%)
- I do not want to disclose this information.9 (3.1%)
- Myself143 (30.6%)
- My Partner (Spouse, Boyfriend/Girlfriend, etc.)68 (14.6%)
- My Parent(s) / Guardian(s)178 (38.1%)
- My Family Member (non-parent and non-guardian)20 (4.3%)
- My Friend6 (1.3%)
- Investment8 (1.7%)
- Inheritence5 (1.1%)
- Medical / Disability Benefit11 (2.4%)
- Government / Charitable Benefit18 (3.9%)
- Something else8 (1.7%)
- Does not apply2 (0.4%)
- Always54 (18.5%)
- Often99 (33.9%)
- Sometimes87 (29.8%)
- Rarely30 (10.3%)
- Never12 (4.1%)
- Does not apply10 (3.4%)
- Strongly Agree38 (13.0%)
- Agree49 (16.8%)
- Neutral57 (19.5%)
- Disagree64 (21.9%)
- Strongly Disagree76 (26.0%)
- Does not apply8 (2.7%)
- $0192 (67.1%)
- $1 - $10010 (3.5%)
- $101 - $50019 (6.6%)
- $501 - $1,00013 (4.5%)
- $1,001 - $5,00020 (7.0%)
- $5,001 - $10,00010 (3.5%)
- More than $10,00022 (7.7%)
- $0240 (83.9%)
- $1 - $10013 (4.5%)
- $101 - $50023 (8.0%)
- $501 - $1,0006 (2.1%)
- $1,001 - $5,0002 (0.7%)
- $5,001 - $10,0001 (0.3%)
- More than $10,0001 (0.3%)
- I have credit card(s)127 (34.3%)
- I have mortgage(s)12 (3.2%)
- I have car loan(s)14 (3.8%)
- I have student loan(s)88 (23.8%)
- I have personal loan(s)8 (2.2%)
- I have home equity line(s)3 (0.8%)
- I have some other form of loan/debt.15 (4.1%)
- Does not apply103 (27.8%)
- Always33 (11.8%)
- Often20 (7.2%)
- Sometimes24 (8.6%)
- Rarely35 (12.5%)
- Never124 (44.4%)
- Does not apply43 (15.4%)
- I pay with cash on hand, either in cash or through a bank account.238 (41.1%)
- I pay with a credit card that I own.96 (16.6%)
- I pay with a credit card that is someone else's.45 (7.8%)
- I work out a payment plan with the seller and pay that way.69 (11.9%)
- I do a full trade for an item, and pay nothing.57 (9.8%)
- I do a partial trade for an item, and pay the rest.50 (8.6%)
- I do something else.20 (3.5%)
- Does not apply.4 (0.7%)
- 037 (13.1%)
- 1 - 2173 (61.3%)
- 3 - 442 (14.9%)
- 4 - 515 (5.3%)
- 6 - 77 (2.5%)
- 8 - 91 (0.4%)
- More than 10 items3 (1.1%)
- Does not apply.4 (1.4%)
- $023 (8.2%)
- $1 - $100128 (45.4%)
- $101 - $20060 (21.3%)
- $201 - $30032 (11.3%)
- $301 - $40012 (4.3%)
- $401 - $50011 (3.9%)
- $501 - $1,0006 (2.1%)
- More than $1,0002 (0.7%)
- Does not apply8 (2.8%)
- January - February43 (15.2%)
- March - April38 (13.5%)
- May - June28 (9.9%)
- July - August23 (8.2%)
- September - October23 (8.2%)
- November - December38 (13.5%)
- Does not apply.89 (31.6%)
- January - February17 (6.0%)
- March - April19 (6.7%)
- May - June11 (3.9%)
- July - August17 (6.0%)
- September - October17 (6.0%)
- November - December19 (6.7%)
- Does not apply.182 (64.5%)
- Yes, it is solely my own.224 (80.3%)
- Yes, I have access to someone else's account.41 (14.7%)
- No, I no longer have an account.1 (0.4%)
- No, I never have had an account.11 (3.9%)
- Does not apply2 (0.7%)
- Lolita fashion is the sole reason for having the account.35 (12.5%)
- Lolita fashion is one of the reasons why I have the account.181 (64.9%)
- Lolita fashion is not a reason why I have the account.41 (14.7%)
- Does not apply22 (7.9%)
- Yes265 (95.0%)
- No14 (5.0%)
- Does not apply0 (0.0%)
- Yes to buy75 (26.9%)
- Yes to sell4 (1.4%)
- Yes to buy and sell125 (44.8%)
- Yes to browse only59 (21.1%)
- No15 (5.4%)
- Does not apply1 (0.4%)
- More than 10 times a day13 (4.7%)
- 2 - 9 times a day65 (23.3%)
- Once a day41 (14.7%)
- Couple times a week55 (19.7%)
- Once a week16 (5.7%)
- Couple times a month39 (14.0%)
- Once a month14 (5.0%)
- Couple times a year17 (6.1%)
- Once a year or longer1 (0.4%)
- Does not apply18 (6.5%)
- Yes246 (88.2%)
- No32 (11.5%)
- Does not apply1 (0.4%)
- Yes to buy26 (9.3%)
- Yes to sell11 (3.9%)
- Yes to buy and sell60 (21.5%)
- Yes to browse only49 (17.6%)
- No116 (41.6%)
- Does not apply17 (6.1%)
- More than 10 times a day8 (2.9%)
- 2 - 9 times a day22 (7.9%)
- Once a day21 (7.5%)
- Couple times a week45 (16.1%)
- Once a week22 (7.9%)
- Couple times a month15 (5.4%)
- Once a month9 (3.2%)
- Couple times a year2 (0.7%)
- Once a year or longer0 (0.0%)
- Does not apply135 (48.4%)
- Always a good investment3 (1.1%)
- Often a good investment41 (14.8%)
- Sometimes a good investment, sometimes a bad investment152 (54.9%)
- Often a bad investment40 (14.4%)
- Always a bad investment16 (5.8%)
- Does not apply25 (9.0%)
- Always a good investment79 (28.5%)
- Often a good investment141 (50.9%)
- Sometimes a good investment, sometimes a bad investment43 (15.5%)
- Often a bad investment8 (2.9%)
- Always a bad investment0 (0.0%)
- Does not apply6 (2.2%)
- 20% or less16 (2.8%)
- 21 - 50%87 (15.0%)
- 51 - 75%150 (25.9%)
- 76 - 99%104 (18.0%)
- Free, just pay shipping89 (15.4%)
- Free, including shipping87 (15.0%)
- Would not get, no matter the circumstance42 (7.3%)
- Does not apply4 (0.7%)
- Always117 (42.2%)
- Often93 (33.6%)
- Sometimes36 (13.0%)
- Rarely21 (7.6%)
- Never1 (0.4%)
- Does not apply9 (3.2%)
- If the negative feedback was less than their positive feedback.116 (23.9%)
- If the negative feedback was old.113 (23.3%)
- If the negative feedback was explained.231 (47.6%)
- Doesn't matter - would purchase regardless of negative feedback.4 (0.8%)
- Does not apply21 (4.3%)
- It completely affects my decision24 (8.7%)
- It somewhat affects my decision105 (37.9%)
- It does not affect my decision114 (41.2%)
- Does not apply34 (12.3%)
- It completely affects my decision57 (20.6%)
- It somewhat affects my decision140 (50.5%)
- It does not affect my decision60 (21.7%)
- Does not apply20 (7.2%)